News Inventory

"Why does Blizzard succeed where others don't?" asks Jay Wilson, a lead game designer with a shock of spiked hair and a wry disposition. "It isn't a magic trick. We work at it, and if a product isn't good enough, we cancel it." Blizzard Entertainment, of course, is the Irvine (Calif.)-based maker of the world's most popular and profitable online game, World of Warcraft (WoW), which boasts nearly 11 million monthly subscribers around the globe. The company is also at the heart of ... Read More

Over the weekend, I spent some time playing online. I did so on Xbox Live and through games on both my PS3 and Wii. All the while, I was thinking about the one simple fact that kept sticking out in my head: for now at least, I can play online with my Wii and Playstation 3 and the experience is basically the same. And considering Microsoft keeps losing ground to both Sony and Nintendo, why not find a new way to offer a ... Read More

After Shigeru Miyamoto developed a love of puzzles, the “brain-training” software that has proved to be an international “killer application” on the Nintendo DS console was born. He became interested in taking more exercise, and Wii Fit was created. He took up music lessons, and Wii Music was the result. Now, according to sources at Nintendo, the games designer has been banned by the company from speaking publicly about his hobbies. It's not that they are naughty, illegal or even nerdish, it's just that any ... Read More