News Inventory

The Beijing Olympics opened on Aug. 8th with a pyrotechnic display of Chinese organization, technology, and talent in the Bird's Nest national stadium. The four-hour show directed by Chinese filmmaker Zhang Yimou featured more than 15,000 performers including martial arts experts, singers, and musicians performing before an audience of 100,000. Dancers performed skits heralding China's 5,000 years of history and invention while British soprano Sarah Brightman joined Chinese singer Liu Huan in singing the Olympic theme song. In attendance were more than ... Read More

When the 2008 Summer Olympic Games officially begin on Friday, it won't just be a massive congregation of athletes — it'll mark the most ambitious undertaking in the history of broadcasting. Bolstered by the largest complement of high-tech video gear ever assembled, thousands of hours of Olympics competition will be delivered to TVs and computers all over the world. And it will be the first Olympics to be covered entirely in high definition. Along with all those superlatives come some remarkable numbers, including ... Read More

When I helped conceive Beijing's Bird's Nest stadium, I wanted it to represent freedom, not autocracy: China must change This week, the world gathers in Beijing for the 2008 Olympic games. This is the extraordinary moment China has been dreaming of for 100 years. People have been longing for this moment, because it symbolises a turning point in China's relationship with the outside world. Under the gaze of the planet's population, China will melt into a wider whole, into humanity. The world suddenly feels ... Read More

LONDON (Reuters) - For the Olympic movement, the digital revolution is armed with a double-edged sword -- it has lured the younger generation away from sport but could open up the Olympic experience to a far wider audience. "It (digital media) will have a transforming impact on the Olympics at multiple levels," says Shoba Purushothaman, CEO of Web-based video marketing platform The NewsMarket. "It will change story-telling for the Games by making it more human and personal." A Summer Games was one of the sporting ... Read More